Generation Z’s Life in 10 Seconds  

Rather than writing a Facebook post with full sentences and proper grammar, this is most likely how a teenager's morning’s events would be expressed over social media:

Among people in Generation Z, few would take the tim...

As a sports franchise, your #1 priority is to connect with your fans -- to cultivate an aura of excitement that overtakes every fan the moment they step foot in the stadium. A higher degree of fan engagement means more loyalty to the team, a more passionate and competi...

With the introduction of recent GDPR legislation, customers now have more control than ever over their own data. The biggest change is the emphasis on consent -- companies will need to make sure that customers sign off on how their personal data is being used.

But you m...

Whether you are snapping a picture of your margarita at a private villa in Cancun or broadcasting the graffiti you found down a side street in Prague, your post needs to reach as many people as possible. Getting views on posts isn’t always easy. Check out some of the s...

Why Mark Zuckerberg's congressional testimony matters to customers - and why it does not

Over the past couple of days, many of us have been riveted by Mark Zuckerberg testifying in front of a congressional hearing. We have laughed over the genuine naiveté of some of the...

Fans are the bedrock of the entire sports establishment. They get to the stadium early to watch the players warm up. They gather with their friends around a TV at sports bars and living rooms to cheer on their favorite teams and players. They are the essence of what sp...