How a leading consumer electronics brand increased their sales by 10%?
A full case study with the actionable insights we shared and the impact it created
Top Strategies for Conducting a Comprehensive Competitive Analysis using AI and Big Data
The competitive landscape is evolving rapidly, and businesses need to stay ahead of the curve to thrive. To do this, they must understand their competition and market dynamics. Artificial Intelligence (AI) and big data are revolutionizing the way we conduct competitive analysis by providing deeper insights and automating complex tasks. In this blog post, we'll explore the top strategies for conducting a comprehensive competitive analysis using AI and big data
Stop the Guessing Game: Peek Into Your Competitors' Google Analytics
Companies are no longer able to rely on first party data to get the information they need, and at the same time competition is heating up across industries making it more crucial for companies to get their hands on valuable data that can give them the upper hand.
Relationship Therapy: Consumer Brands & Customers
Nicole wakes up on Monday morning and tweets about how much she misses traveling and how frustrated she is with her 9-5 schedule. This has become a Monday tradition for her, as she has become annoyed with how strict her office job is. On Thursday she posts a picture from her latest trip to Australia with the hashtag #TBT. Nicole is very active on all her social media accounts and loves giving her friends updates on her life.
Need More Customers? Look to the Data
COVID-19 has wrought many changes in society. For retailers, perhaps the most important is the massive shift to online purchases of just...
The customer journey: How it has evolved and where it’s going
If brands are not leveraging tools to gain visibility into consumer behaviors and trigger points online, they are missing out on key opportunities.
Mark Simon is joining Konnecto as a strategic advisor
We are excited to share that Mark Simon is joining Konnecto as a strategic advisor. Mark has 20+ years of go-to-market experience...
Go-to-Market Strategy: Your Key to Understanding the Market before you Launch
The digital age is here… that’s pretty obvious to everyone nowadays. Information is more accessible today than ever before, consumers have the chance to dive into product research and make more decisions than ever before online.
Do you know where you’re losing?
What if we told you that we could provide you with a map of where your potential customers are, what they are doing, and most importantly in the digital age- where they are spending time online before they hit the “purchase” button on your competitor’s website?
How Can Brands Capture the Digital Black Friday Mobs
This year’s holiday shopping season, kicking off with Black Friday, will be conducted almost substantially online, presenting retailers with a tremendous opportunity. However, to make the most of the moment and capture the Digital Black Friday Mobs, brands must have a clear understanding of the very initial steps in the “digital journey” of a consumer.
3 ways mortgage businesses can drive growth online
It’s no secret that customer buying habits have shifted significantly in recent years. We leapt ten years in e-commerce penetration in the U.S. in just 90 days at the commencement of COVID. Also, the mortgage industry is changing. As readers of this article know, there are more direct-to-consumer businesses in addition to traditional banks that are trying to reach mortgage shoppers.