Konnecto Blog | Path to Purchase Optimization | Consumer Behavior Prescriptive Analysis

Stop the Guessing Game: Peek Into Your Competitors' Google Analytics

Companies are no longer able to rely on first party data to get the information they need, and at the same time competition is heating up across industries making it more crucial for companies to get their hands on valuable data that can give them the upper hand.

August 14, 2020

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4 min read

Relationship Therapy: Consumer Brands & Customers

Nicole wakes up on Monday morning and tweets about how much she misses traveling and how frustrated she is with her 9-5 schedule. This has become a Monday tradition for her, as she has become annoyed with how strict her office job is. On Thursday she posts a picture from her latest trip to Australia with the hashtag #TBT. Nicole is very active on all her social media accounts and loves giving her friends updates on her life.

March 30, 2021

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5 min read

Need More Customers? Look to the Data

COVID-19 has wrought many changes in society. For retailers, perhaps the most important is the massive shift to online purchases of just...

July 14, 2022

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4 min read

The customer journey: How it has evolved and where it’s going

If brands are not leveraging tools to gain visibility into consumer behaviors and trigger points online, they are missing out on key opportunities.

September 2, 2021

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1 min read

Mark Simon is joining Konnecto as a strategic advisor

We are excited to share that Mark Simon is joining Konnecto as a strategic advisor. Mark has 20+ years of go-to-market experience...

October 10, 2021

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4 min read

Go-to-Market Strategy: Your Key to Understanding the Market before you Launch

The digital age is here… that’s pretty obvious to everyone nowadays. Information is more accessible today than ever before, consumers have the chance to dive into product research and make more decisions than ever before online.

October 14, 2021

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4 min read

Do you know where you’re losing?

What if we told you that we could provide you with a map of where your potential customers are, what they are doing, and most importantly in the digital age- where they are spending time online before they hit the “purchase” button on your competitor’s website?

November 8, 2021

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2 min

How Can Brands Capture the Digital Black Friday Mobs

This year’s holiday shopping season, kicking off with Black Friday, will be conducted almost substantially online, presenting retailers with a tremendous opportunity. However, to make the most of the moment and capture the Digital Black Friday Mobs, brands must have a clear understanding of the very initial steps in the “digital journey” of a consumer.

July 10, 2022

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4 min read

3 ways mortgage businesses can drive growth online

It’s no secret that customer buying habits have shifted significantly in recent years. We leapt ten years in e-commerce penetration in the U.S. in just 90 days at the commencement of COVID. Also, the mortgage industry is changing. As readers of this article know, there are more direct-to-consumer businesses in addition to traditional banks that are trying to reach mortgage shoppers.

October 19, 2021

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3 min read

Gifting Season is Here - Do you Know How to Beat your Competition?

Gifting season is around the corner and now’s your last chance to make sure that you’re ready to go when it comes to online sales. In the...