Consumer Journey Analysis | Konnecto
 

The walled gardens of consumers' data across platforms and lack of industry-specific consumer journey data science have created massive blind spots for brands trying to understand consumers' full path to purchase at scale

By applying our proprietary data science on a consent-based data set, collected from multiple platforms consumers use every day in scale, we help the largest brands in the world to reverse engineer their full consumer journeys, identify lucrative marketing investment opportunities and disrupt their competitors funnels like never before.

Identify impactful opportunities to target consumers at the early stages of the funnel by disrupting current online behaviors that lead to competitors via marketing and media investment recommendations (SEA, Display, etc.)

Segmenting consumer based on demographics, online behaviors and your internal segmentation methods taking into account behaviors across multiple digital assets to

Map engagement drivers across each of the digital platform to provide recommendations around best practices to engage consumers on each

Conduct a competitor benchmark analysis to uncover your brand's placement across different metrics (relevant content, social media engagement, market share at each stage of the funnel, time from intent to purchase, brand awareness across platforms, etc.) 

Unique data, unique technology, and industry-specific data science allow creating actionable recommendations that take into account your current investment landscape across multiple functions, without the need for any integration/data transfer.

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Konnecto identifies trigger points and behavioral patterns specific to a need within an industry and category (e.g. buying a Motability car, buying coffee pods as a present, etc.) In addition to aggregating the data, we build vectorial models specifically relevant for your industry, category, region, and product type..

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Konnecto generates multiple weekly recommendations with new opportunities on how to disrupt competitors and increase your top-of-the-funnel based on changing consumer behavior

For too long, data and research companies have been exploiting the lack of consumers' knowledge and data privacy awareness. 

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We believe consumers should own their data, and therefore should decide whom they want to share their data with, for how long and to what extent, and be rewarded for sharing data.

Based on these core values, we have been proudly building our data community- a community of hundreds of thousands of consumers who knowingly and transparently provide us access to analyze their anonymized digital footprint from multiple platforms they use on a daily basis.
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Transparency and privacy are the cornerstones of what we do. we are proud to have a triple opt-in process that complies with GDPR and all new data privacy standards in the US.
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