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Smart Security Cameras Industry Report

The smart home security camera industry is a rapidly evolving sector, with a diverse range of players vying for market share. This report provides an analysis of the current state of the industry, based on data from Konnecto's Smart Security Cameras and additional information about key players in the US market.

Conversion Share Distribution

In the last 30 days, the conversion share distribution in the smart home security cameras industry has been varied. The most significant contributors to conversions are Search (40.7%), Affiliates (27.6%), and Social Media (23.2%). Display and Native advertising also play a role, contributing 4.5% and 6.2% respectively. Other channels, such as email marketing and direct traffic, account for the remaining conversion share.

The data also shows a fluctuation in the conversion share distribution across different periods. For instance, Search's contribution ranged from 63.1% to 9.2%, while Affiliates' share varied from 33.6% to 0.7%. Social Media's contribution also fluctuated, with a high of 68.6% and a low of 4.0%.

Key Players in the US Market

Several companies are leading the way in the US smart home security camera industry. These include:

  • SimpliSafe: Specializes in offering customers home security services such as 24/7 professional monitoring, cameras, and integrated applications.
  • ADT: Provides security systems, cameras, fire protection, alarms, and home automation services.
  • Lorex Technology: Offers a wide range of security cameras for both residential and business settings.
  • Ring: Owned by Amazon, Ring specializes in manufacturing home security products that incorporate outdoor surveillance cameras.
  • Wyze: Known for providing high-quality products at affordable prices, including smart home cameras and other devices.
  • Arlo Technologies, Inc.: Offers a range of smart home security products, including cameras and doorbells.
  • Zmodo Technology Corporation, Ltd.: Provides a comprehensive suite of smart home products, including security cameras and smart doorbells.
  • Roku: While primarily known for its streaming devices, Roku also offers smart home functionality through its platform.
  • Cove: Offers a range of home security products, including cameras, door sensors, and smoke detectors.

Industry Trends

The smart home security camera industry is characterized by rapid technological advancements and increasing consumer demand for security solutions. The industry's growth is driven by factors such as rising security concerns, advancements in camera technology, and the increasing adoption of smart homes.

The industry is also influenced by the rise of e-commerce and online marketing channels. As seen in the conversion share distribution, online channels like Search, Affiliates, and Social Media play a significant role in driving conversions in the industry.


The smart home security camera industry is a dynamic and competitive sector. With a diverse range of marketing channels contributing to conversions, companies in the industry need to adopt a multi-channel marketing strategy to reach their target audience effectively. As the industry continues to evolve, staying abreast of the latest trends and consumer behaviors will be crucial for success.

See what Risks and Opportunities are specific for your Brand

Konnecto is a leading player in the field of competitive intelligence and prescriptive analytics. Their platform is built on state-of-the-art models that identify purchase patterns and prescribe recommendations on the next best action that would bring the highest impact and ROI. Konnecto provides brands with an ongoing blueprint on how to increase online sales, improve marketing ROI, and reduce CAC, with no integrations needed. Their award-winning platform is loved by customers and is recognized for its ability to reverse-engineer competitors' path-to-conversion, identify impactful vulnerabilities, and prescribe actionable recommendations.

To gain a deeper understanding of the risks and opportunities identified by the Konnecto platform in the smart home security cameras industry, we invite you to book a call with us and see your brand's data.

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