Western Digital vs Samsung

What Konnecto identified

User Journey

Gap identified:
Gamers who recently bought the PlayStation 5 but still want to play PS4 games search Google for terms such as" Best SSD options for PS4 gaming on PS5". This search leads them to a post on Resetera.com, a video gaming forum website. Consumers read a post about the Best SSD options for PS4 gaming on Playstation 5. After reading the top comments, these consumers are convinced that Samsung is the best option and end up converting with them.

It is essential to mention that Western Digital products are not mentioned within the post or the comments.



Our recommendations:
Our platform raised two recommendations to increase brand awareness and user acquisition for this consumer segment.

1. SEA: Bid on "SSD PS4 gaming in PS5" related keywords to reach a high intent consumer group before converting with competitors. Avg Monthly Search Volume: 22.2K ; Avg CPC: $1.18 ; Competition: Medium

2. Display Ads: Target these consumers by using display ads on Resetera.com within the "Gaming Forum" discussion at times and days when they are most active (Saturday-Monday 17:00-23:00 ; Tuesday & Thursday 14:00-16:00)

Supportive Metrics

Resetera.com
4.2M Monthly Visitors
LINK


SEA:

Keywords

  • SSD PS4 gaming in PS5

  • SSD in PS4

  • SSD PS4 upgrade

  • SSD PS4 PS5

Sum of Monthly Traffic: 22.2K

Avg. CPC: $1.18

Competition: Medium




IMPACT SCORE

4

IMPLEMENTATION TIME

1 Hour

INDUSTRY

Consumer Electronics

SEGMENT

Young Gamers (Males, 18-24)

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