WayBetter vs Noom

IMPACT SCORE

4

IMPLEMENTATION TIME

1 Hour

INDUSTRY

Health & Wellness

SEGMENT

Female ages 28-37

What Konnecto identified

Gap identified: Waybetter is losing to Noom for young female weight watchers who are looking for nutritious and dietetic ready meals and ingredients

Young female weight watchers who are looking for ready meals or ingredients box delivery, are searching Google for “Homemade meal delivery”, leading them to Homechef.com. These consumers amend their search towards healthier options, by searching for “Diet meal delivery”, later interact with Nutrisystem.com, and continue their search with “Weight loss meal delivery”, leading them to Noom.com where they join Noom’s “16-Week Personalized Course”.

Segment

Female ages 28-37

Supportive Metrics

Google  Audience:

“Nutritious & healthy recipes, meals and diet” Audience

Keywords-

  • “Weight loss meal delivery”

  • “Heart and healthy foods”

  • “Easy 7 day vegetarian plan with recipe”

  • “Recipe calorie calculator”

Domains-

  • Nutrisystem.com/jsps_hmr/diet-plans/

  • Naturalgrocers.com/recipe-finder

  • Happyhealthymama.com

  • Thinslimfoods.com

  • Mediterraneanplan.com