Vezeeta vs Zocdoc
What Konnecto identified
Gap identified: Vezeeta is losing to Zocdoc on professionals seeking treatment that's covered by their insurance.
Consumers are seeking professional health experts that are covered by their insurance. These consumers are more likely to use the services that have the easiest way to filter doctors and services by their insurance provider, including services like Zocdoc and Plushcare.
Recommendation to close the gap:
Before asset: SEA, Content
On asset: User Experience
User Experience -
Enable consumers to search, filter, and find doctors that are covered by their insurance. For added benefit, create separate landing pages to search for doctors of different insurance providers.