Ultimate Ears vs Apple
What Konnecto identified

Gap identified
Corporate employees enter their company’s HR platform in order to access their company gift card. They continue to interact with “perkspot.com” to select their gift. Apple and Samsung are the top brands that appear there under ‘earpods’ and therefor employees end up converting with them.
Supportive Metrics
Perkspot.com -
1.8M Monthly Visitors
IMPACT SCORE
5
IMPLEMENTATION TIME
1 Hour
INDUSTRY
Earphones
SEGMENT
Young Corporate Employees (25-34)