Twitch vs YouTube

What Konnecto identified

User Journey

Gap identified: Twitch.tv is losing to YouTube for consumers who are looking for chess related content and go through Chessgames.com

Chess enthusiasts who play chess on Chess.com, drop out to search on Google for chess terms like “Zugzwang” and go to Chessgames.com to investigate chess concepts. These consumers continue to search for popular chess influencers on Google, Including Gothamchess, Agamentor, and GMHikaru, and continue to watch their live or recorded streams on YouTube.

Gothamchess has 533K followers on Twitch.tv and 1.4M followers on his YouTube channel.

Supportive Metrics

Chessgames.com

630K Monthly Visitors

Link

IMPACT SCORE

4

IMPLEMENTATION TIME

2 Hours

INDUSTRY

Streaming Services

SEGMENT

Chess enthusiasts, 28-37

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