Sketchy vs UWorld

What Konnecto identified

User Journey

Gap identified:
Medical students looking for methods and resources to assist them with their studies search Google for terms such as "Med school how to remember all the bacterial and drugs" and "Best video resources for step 1". These searches lead them to relevant Quora spaces. Consumers read several posts when interacting with the Quora question regarding methods for memorizing medical school material and end their journeys converting primarily with Picmonic.
Other consumers interacting with the Quora question related to resources for the step 1 USMLE studies are exposed to several competitors within many different comments.
It's worth mentioning that Sketchy is barely mentioned in comparison to competitors such UWorld and Firstaid. The majority of these consumers end up converting with UWorld.



Our recommendations:

Target this consumer group with Quora advertisements to increase brand awareness, website traffic, and online conversions and disrupt them before interacting with competitors.

Target by Questions
How do medical school students manage to memorize such a high volume of information in their first two years of medical school?
How do doctors memorize what they've learned until they start practicing medicine? How do doctors know all of that without needing to double check while they’re diagnosing or prescribing?
Can a person with bad memory study medicine?
What are the best resources for the step 1 USMLE for each subject?
What are the best physiology videos for the USMLE step 1?
Is Kaplan still the best video resource for USMLE Step 1 in 2019 when there are a lot of other good resources like Physeo, Lecturio, BnB, DIT, etc.?
How good is Lecturio to prepare for USMLE Step 1?

Target by Keywords
Memorization
Medical students
Medical school
Memory techniques
USMLE Step 1
United States Medical Licensing Examination
Medical School
Medical School Exams and Tests

Specific Spaces
Medical Perspectives (109.8K Followers)
Medical Students’ Zone No Filter (15.8K Followers)
USMLE and Residency Match (4.4K Followers)
Mednosis(9K Followers)

Supportive Metrics

Quora.com

300M Monthly Visitors

“How do medical school students manage to memorize such a high volume of information in their first two years of medical school?”
LINK

“What are the best resources for the step 1 USMLE for each subject?”

LINK 

IMPACT SCORE

4

IMPLEMENTATION TIME

1 Hour

INDUSTRY

eLearning

SEGMENT

Medical Students (Male & Female, 18-26)

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