Gap identified:
Sketchy is losing to Picmonic for consumers who search for “Best study resources for incoming med students” and go through Studentdoctor.net.
New med students are searching on Google for “best study resources for incoming med students” leading them to Studentdoctor.net, where they interact with the article, ”The best online resources for medical students.”. In this article, an affiliate link for Picmonic is listed while Sketchy does not appear. Consumers finish their journey converting with Picmonic after being redirected via the affiliate link.
Our recommendations:
Our platform raised two recommendations to increase brand awareness and user acquisition for this consumer segment:
1. Affiliate Partnership: Partner with Studentdoctor.net to incorporate affiliate links within relevant articles such as "The best online resources for medical students" to attract high intent consumers, increase conversions and disrupt them before interacting with competitors.
2. Display Ads: Target these consumers by using display ads on Studentdoctor.net on the times and days they are most active (Tuesday & Thursday, 14:00-16:00 and Sunday to Monday, 17:00-23:00).