Resident vs Casper

What Konnecto identified

User Journey

Gap identified: Resident is losing to Casper for consumers who are searching for information about mortgages

Consumers who are looking for ways to finance their new houses, are using search terms like “Mortgage Calculator” before visiting mortgage comparison and advice websites like Nerdwallet.com. These consumers continue their journey on Zillow.com to find new houses to rent/buy, followed by looking at different retail articles on websites like Sheknows.com, for home decoration ideas. Consumers finish their journey visiting furniture stores, and different mattresses companies such as Casper.com where some end up converting.

Recommendation: Behavioural targeting via Google Audience

Create a custom audience of consumers that are looking for information about mortgages,  using unique keywords and domains from their online activity to increase brand awareness, user acquisition and to disrupt competitors.

Supportive Metrics

Nerdwallet.com:

30.3M Monthly Traffic

LINK


Zillow.com

306.8M Monthly Traffic

LINK


Sheknows.com

12.6M Monthly Traffic

LINK

IMPACT SCORE

5

IMPLEMENTATION TIME

1 Hour

INDUSTRY

Mattresses & Furniture

SEGMENT

New Home Buyers (Male & Female, 35-50)

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