Gap identified
Olaplex is losing to Moroccan Oil for women with curly hair who are looking for porosity hair products.
Women with curly hair who are looking for curly hair products on sephora.com, drop out to search for “Best leave in for high porosity hair” on google.com. Consumers continue to read reviews about curly hair products on beauty websites, including naturallycurly.com before they go back to Google to compare between Olaplex and Moroccan Oil. 60% of consumers finish their journey on moroccanoil.com buying competitors’ products.