Olaplex vs Moroccan Oil

What Konnecto identified

User Journey

Gap identified: Olaplex is losing to Moroccan Oil for women with curly hair who are looking for porosity hair products

Women with curly hair who are looking for curly hair products on sephora.com, drop out to search for “Best leave in for high porosity hair” on google.com. Consumers continue to read reviews about curly hair products on beauty websites, including naturallycurly.com before they go back to Google to compare between Olaplex and Moroccan Oil. 60% of consumers finish their journey on moroccanoil.com buying competitors’ products.

Supportive Metrics

Naturalllycurly.com

812K  Monthly Visitors

Link


Key words:

  • Curly hair products

  • High porosity hair shampoo

  • Wet brush curly hair

  • Curly hair salons

Domains:

  • Naturallycurly.com

  • Womenshealthmag.com/best-shampoos-for-curly-hair

  • devacurl.com

IMPACT SCORE

4

IMPLEMENTATION TIME

1 Hour

INDUSTRY

Hair Care

SEGMENT

Female, 25-36

Get Initial Insights on Your Market