NiceHash vs MinerGate

What Konnecto identified

User Journey

Gap identified:
Crypto enthusiasts (Male & Female, 27-36) that are interested in crypto-mining as a passive income search Google for "cryptocurrency profit calculator" and "cryptocurrency profitability calculator". Next, they are redirected to CryptoCompare.com (700K monthly visits) to the "mining profit per day per currency" calculator. Minergate is ranked with four stars and more than 200 reviews on this website, while Nicehash is ranked with three stars and only 30 reviews, leading these consumers to finish their journey by converting with Minergate.com.

College students (Mainly Male, 20-26) interested in the crypto world and who want to start mining to earn money search Google for "best mining pool", leading them to Benzinga.com (700K monthly visits) to the article titled "the best mining pool". F2Pool ranks among the best five mining pools on this website, leading these consumers to finish their journey by converting with F2pool.



Our recommendations:
Our platform raised two recommendations for cryptocurrency mining platform to increase both brand awareness and user acquisition for these consumer segments:

1. Sponsored Content & Affiliate Partnership: Partner with CryptoCompare.com to sponsor content and incorporate affiliate links within the relevant sections of their website. In addition, partner with Benzinga.com to include affiliate links within the best-performing articles to attract high intent consumers, increase conversions and disrupt them before they interact with competitors.

2. SEA (Google): Bid on "Cryptocurrency profit calculator" related keywords to reach a high intent consumer group before converting with competitors. Example keywords: "cryptocurrency profitability calculator", "crypto profit calc", etc.; Monthly Search Volume (USA): 60K; Avg CPC: $3.5; Low competition.

3. Display Ads: Target these consumers by using display ads on Cryptocompare.com and Benzinga.com to increase brand awareness and disrupt them before converting with competitors.
Increase your bid multipliers on the times these consumers tend to be most active on these websites (Saturday & Sunday 18:00-22:00)

Supportive Metrics

Benzinga.com

700K Monthly Visitors

LINK


Cryptocompare.com

700K Monthly Visitors

LINK

IMPACT SCORE

5

IMPLEMENTATION TIME

1 Hour

INDUSTRY

Cryptocurrency

SEGMENT

College Students (Mainly Males, 20-26)

Cryptocurrency Enthusiasts (Male & Female, 27-36)

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