New American Funding vs Better Mortgages

What Konnecto identified

User Journey

Gap identified:
Current homeowners looking to refinance their homes search Google for "mortgage refinance break even reddit", leading them to Reddit to learn from other consumers' experiences and get advice on the popular r/Personalfinance subreddit.

After interacting with this subreddit and reading several posts, they continue to Amortization-calc.com, to use their refinance calculator. The majority of these consumers end their journey by converting with Better.com.


Our recommendations:
Our platform raised two recommendations to increase brand awareness and user acquisition for this consumer segment.

1. Display Ads:
Target these consumers by placing display ads on Amortization-calc.com, at times and on days they are most active, to increase brand awareness and website traffic and disrupt them before they interact with competitors (Monday-Friday, 15:00-23:00)

2. Reddit Advertising: Target this consumer group with Reddit advertising in the subreddit r/PersonalFinance and additional related subreddits, at times and days when they are most active, to increase brand awareness and disrupt them before they end up converting with competitors.

Supportive Metrics



Amortization-calc.com

214.5K Monthly Visitors

LINK


Reddit Target: r/PersonalFinance
Subreddit Members: 15.2M


Additional Subreddits:

  • r/FinancialIndependence
    966K

  • r/Budget
    17K

  • r/FinancialPlanning
    248K

IMPACT SCORE

4

IMPLEMENTATION TIME

1 Hour

INDUSTRY

Mortgages

SEGMENT

Current Homeowners Looking to Refinance (Male & Female, 32-46)

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