Moxie vs Peloton

What Konnecto identified

User Journey

Gap identified: Moxie is losing to Peloton for millennial pregnant moms who are searching for pregnancy workouts and go through Momtastic.com and Shape.com

Millennial pregnant moms who are searching for ״online pregnancy workouts”, read about the best ways to practice yoga on articles like “The Best Online Prenatal Workouts for Active Moms-to-Be” on Momtastic.com. These consumers continue to search for “pregnancy yoga” on Google, and move on to Shape.com to read about the “Best-online yoga classes” article, where Peloton is presented as one of the options. These consumer often end up subscribing to Peloton’s 30-day free trial.

Supportive Metrics

Momtastic.com

220K Monthly Visitors
LINK

Shape.com
3.6M Monthly Visitors

LINK

IMPACT SCORE

4

IMPLEMENTATION TIME

2 Hours

INDUSTRY

Health & Fitness

SEGMENT

Female ages 25-35

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