Moxie vs Peloton
What Konnecto identified
Gap identified: Moxie is losing to Peloton for millennial pregnant moms who are searching for pregnancy workouts and go through Momtastic.com and Shape.com
Millennial pregnant moms who are searching for ״online pregnancy workouts”, read about the best ways to practice yoga on articles like “The Best Online Prenatal Workouts for Active Moms-to-Be” on Momtastic.com. These consumers continue to search for “pregnancy yoga” on Google, and move on to Shape.com to read about the “Best-online yoga classes” article, where Peloton is presented as one of the options. These consumer often end up subscribing to Peloton’s 30-day free trial.
Supportive Metrics
IMPACT SCORE
4
IMPLEMENTATION TIME
2 Hours
INDUSTRY
Health & Fitness
SEGMENT
Female ages 25-35