Mira Care vs Ava

What Konnecto identified

User Journey

Gap identified - Females seeking fertility treatment are converting with Ava when interacting with Momjunction.com

This segment searches for quick and simple “implantation calculator” options, often arriving on the Momjunction.com’s calculator before proceeding to the Ava website. Momjunction is a blog dedicated to mothers at every stage, with an entire section of content and tools for women trying for a baby. The website supports both Google display ads as well as affiliate partnerships.

Recommendation to close the gap:
Around vulnerability point: SEA, Content
On vulnerability point: Display Ads, Affiliate Partnership

Supportive Metrics

Momjunction.com

Monthly Visitors: 2M
LINK


“Implantation Calculator”

Annual volume: 240K

Avg. CPC: $1.7

Competition: Very Low

Trend: Stable

IMPACT SCORE

5

IMPLEMENTATION TIME

1 Hour

INDUSTRY

Fertility Trackers

SEGMENT

Females ages 22-30

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