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Mira Care vs Ava

What Konnecto identified

IMPACT SCORE
5
IMPLEMENTATION TIME
1 Hour
INDUSTRY
Health & Wellness
SEGMENT
Females ages 22-30

Gap identified

Females seeking fertility treatment are converting with Ava when interacting with Momjunction.comThis segment searches for quick and simple “implantation calculator” options, often arriving on the Momjunction.com’s calculator before proceeding to the Ava website. Momjunction is a blog dedicated to mothers at every stage, with an entire section of content and tools for women trying for a baby. The website supports both Google display ads as well as affiliate partnerships.

Our recommendations

Around vulnerability point: SEA, Content

On vulnerability point: Display Ads, Affiliate Partnership

Supportive Metrics

Momjunction.com
Monthly Visitors: 2M

Link

“Implantation Calculator”
Annual volume: 240K
Avg. CPC: $1.7
Competition: Very Low
Trend: Stable

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IMPACT SCORE
5
IMPLEMENTATION TIME
1 Hour
INDUSTRY
Health & Wellness
SEGMENT
Females ages 22-30

Get Initial Insights on Your Market

Schedule a demo