Gap identified
Females seeking fertility treatment are converting with Ava when interacting with Momjunction.comThis segment searches for quick and simple “implantation calculator” options, often arriving on the Momjunction.com’s calculator before proceeding to the Ava website. Momjunction is a blog dedicated to mothers at every stage, with an entire section of content and tools for women trying for a baby. The website supports both Google display ads as well as affiliate partnerships.
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Around vulnerability point: SEA, Content
On vulnerability point: Display Ads, Affiliate Partnership