K Health vs Amwell
What Konnecto identified
Vulnerability point - Consumers who are searching for telemedicine services providing pills for ADHD and going through Psychiatrictimes.com
There is a subgroup within the College Students audience that are searching for medicine to treat their ADHD.
College students are searching for ways to receive online medicine to relieve their attention deficit hyperactivity disorder (ADHD).
These consumers start their journey on Google using search terms such as “adderall telemedicine” and “teladoc attention deficiency”.
Consumers continue to Psychiatrictimes.com where they read about the best practices of using telemedicine for ADHD during the pandemic and complete their journey looking for a Psychiatrist on Amwell.com.
Promote Content on Psychiatrictimes.com:
Promote content including information about ways to manage ADHD during remote work and studies, and advice on the right timing to contact a specialist
500K monthly visitors