New homeowners in upstate New York looking to insure their homes search Google for "cheap home insurance in upstate NY", leading them to Clearsurance.com (100K monthly visits). Then, these consumers interact with the article "Cheapest and Best Homeowners Insurance in New York as Rated by Customers in 2021". This article ranks different home insurance companies while Hippo Insurance doesn't appear on this list. These consumers tend to finish their journey converting with Lemonade, Progressive, and Allstate.
Our platform raised two recommendations for home insurance providers to increase both brand awareness and user acquisition for this consumer segment:
1. Affiliate Partnership: Partner with Clearsurance.com to include your brand in the specific articles that lead to conversions to attract high intent consumers while incorporating affiliate links.
2. Behavioral Targeting via Google Audience - Creating a custom audience of new home owners in upstate New York by using the unique keywords and domains we identified from their online activity to disrupt competitors and increase brand awareness and user acquisition.