Hillspet vs Wellness Pet Food

What Konnecto identified

User Journey

Gap identified: Hillspet is losing to Wellness Pet Food for new pet owners who are searching for information on how much to feed their new kitten and interact with "All About Cats" Youtube channel

New pet owners are searching on Google for “how much to feed kitten 3 months”, arriving to royalcanin.com’s article “How much to feed a kitten“. After spending a few minutes on the article, consumers drop out of this domain and start researching related topics on youtube.com. On youtube, they interact with different videos regarding health and food for cats until reaching the “Top 7 Best Kitten Foods (We Tested Them All)” video, leading them to convert with Wellness Pet Food.

Supportive Metrics

“Top 7 Best Kitten Foods (We Tested Them All)” 

3.5M Views


All About Cats Youtube channel

83.9K Subscribers

Link

IMPACT SCORE

5

IMPLEMENTATION TIME

1 Hour

INDUSTRY

Pet Food

SEGMENT

New Pet Owners ages 25-35

Get Initial Insights on Your Market