Hill's Pet vs The Honest Kitchen & Nom Nom

What Konnecto identified

User Journey

Gap identified: Hill’s Pet Nutrition is losing to The Honest Kitchen and Nom Nom for health-conscious pet owners.

Health conscious pet owners are searching on Bing for “Organic Dog Food” leading them to dogfoodadvisor.com to the article “Best organic food”. Following this interaction they continue their research on dogfood.guide, reading the article “10 best organic dog food brands” where competitors like The Honest Kitchen and Ollie are listed while Hillsper is not. Consumers continue reading articles on this domain where Hillspet does not appear, leading consumers to convert with competitor brands.

Our recommendations:
Our platform raised three recommendations to increase brand awareness and user acquisition for this consumer segment:

1. SEA: Bid on "Organic Dog Food" related keywords to reach a high intent consumer group before converting with competitors.

2. SEO: Add keywords like "organic pet food" to your product description to enhance SEO positioning and attract consumers who want their pets to enjoy eating healthier nutrition.

3. Affiliate Partnership: Create or improve the existing partnerships with DogFood.guide and DogFoodAdvisor.com to incorporate your brand's products in the relevant articles to attract high-intent consumers researching the subject before they interact with competitors.

Supportive Metrics


153K Monthly Visitors





1 Hour


Pet Food


Pet Owners (Male & Female, 25-35)

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