Ferrara vs Target
What Konnecto identified
Health-concerned mothers with small athletes at home are searching for "Best snack for kid team sports" and clicking on content about the top 30 healthy sports team snacks ideas posted by Signupgenius.com featured on a Google snippet.
This article lists many alternative snacks for kids like popcorn, beef jerky, and granola bars, while Funables is not listed. 63% of the consumers in this group that end their journey with a conversion, end up purchasing popcorn on Target.com.
Our platform raised three recommendations to increase brand awareness and user acquisition for this consumer segment.
1. Content via Google Snippet:
Create content about the best snack options for athletic kids and present the available Funables and Ferrara options. Include keywords like "Best snack for sports" and "Snack for kid sports", and add </h2> for the header and </l> for your list.
2. Behavioral Targeting via Google Audience: Create a custom audience of consumers that are looking to give their kids snacks after playing sports, using unique keywords and domains from their online activity.
3. Affiliate Partnership: Create or improve the existing partnership with Signupgenius.com to incorporate affiliate links within relevant articles like "30 healthy sports team snacks ideas" to attract high intent consumers, increase conversions and disrupt them before they interact with competitors.
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