Exodus vs TradeStation

What Konnecto identified

User Journey

Gap identified:
Konnecto's market intelligence platform detected a correlation between gaming and developing an interest in cryptocurrencies. Gamers who start their journey on Twitch continue to interact with crypto-related content, searching Google for terms such as "Best crypto exchange." This search leads them to Stockbrokers.com's article "Best Online Brokers for Bitcoin Trading", before opening an account and making a deposit with TradeStation and Coinbase.

There is an opportunity to disrupt these consumers in the earlier stages of the funnel.



Our recommendations:
Our platform raised three recommendations to increase brand awareness and user acquisition for this consumer segment.

1. Twitch Partnership: Partner with the Twitch user UpOnlyTV to incorporate reviews on your brand's platform within his streams on where to store and trade cryptocurrencies.

2. Behavioral Targeting via Google Audience: Create a Google Custom Audience for gamers showing initial signs of interest in the crypto world, using unique keywords and domains from their online activity.

3. Affiliate Partnership: Create or improve the existing partnership with Stockbrokers.com to include your brand in the best performing relevant content and affiliate articles such as "Best Online Brokers for Bitcoin Trading".

Supportive Metrics

Stockbrokers.com
374K Monthly Visitors
LINK


Twitch (UpOnlyTV):

Twitch Subscriptions: 31.3K
Twitter: @UpOnlyTV


Behavioral Targeting:

Keywords:

  • “Gaming NFTs”

  • “Gaming Coins”

  • “Online Gaming Crypto”

  • “Gamefi Coins”

  • “Token Gamers”

Domains:

  • Dailygazzete.com

  • Thatvideogameblog.com

  • Gamesradar.com

  • Bloomberg.com

  • Twitch.com

  • Kotaku.com

  • Wolfsgamingblog.com

  • Attackofthegaming.com

IMPACT SCORE

5

IMPLEMENTATION TIME

1 Hour

INDUSTRY

Cryptocurrency

SEGMENT

Gamers (Male, 18-24)

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