Konnecto's market intelligence platform detected a correlation between gaming and developing an interest in cryptocurrencies. Gamers who start their journey on Twitch continue to interact with crypto-related content, searching Google for terms such as "Best crypto exchange." This search leads them to Stockbrokers.com's article "Best Online Brokers for Bitcoin Trading", before opening an account and making a deposit with TradeStation and Coinbase.
There is an opportunity to disrupt these consumers in the earlier stages of the funnel.
Our platform raised three recommendations to increase brand awareness and user acquisition for this consumer segment.
- Twitch Partnership: Partner with the Twitch user UpOnlyTV to incorporate reviews on your brand's platform within his streams on where to store and trade cryptocurrencies.
- Behavioral Targeting via Google Audience: Create a Google Custom Audience for gamers showing initial signs of interest in the crypto world, using unique keywords and domains from their online activity.
- Affiliate Partnership: Create or improve the existing partnership with Stockbrokers.com to include your brand in the best performing relevant content and affiliate articles such as "Best Online Brokers for Bitcoin Trading".