Exodus vs Coinbase & BC Vault
What Konnecto identified
Young investors search Google for terms such as "Why have a crypto wallet", leading them to Cnet's YouTube channel to the video "Crypto wallet explained", where they acquire basic knowledge of crypto wallets and are exposed to recommended brands.
Following this interaction, some consumers convert with Ledger or Trezor, as recommended in the video.
Other consumers continue to Crypto Casey's YouTube channel to the video "Crypto Wallets Explained (Beginners Guide)", where they learn about the difference between hardware and software wallets and their reliability. These consumers convert with Coinbase and BC Vault via affiliate links within the video description.
It's important to mention that Exodus does not appear in any of the videos.
Our platform raised two recommendations to increase brand awareness and user acquisition for this consumer segment.
1. YouTube Partnership: Partner with the Cnet and Crypto Casey YouTube channels to incorporate reviews on your platform in the relevant videos, include affiliate links, and create dedicated videos to attract high intent consumers before interacting with competitors.
2. YouTube Advertising: Target this consumer group with YouTube display ads on relevant videos and channels such as Cnet and Crypto Casey at the days and time consumers are most active (Saturday-Sunday 18:00-23:00)