Exodus vs Coinbase

What Konnecto identified

User Journey

Gap identified:
Young investors (male, 25-35) interested in getting involved in the crypto scene are searching Google for "what is a crypto wallet?" leading them to Coinbase.com, where they acquire relevant information in the article "What Is A crypto wallet?". After interacting with this article, consumers continue to search Google for "best crypto wallet", leading them to Futurism.com's article "Best crypto wallets in 2022". In this article, Ledger and Coinbase are presented as the best options for crypto wallets, while Exodus does not appear.

Our recommendations:
Our platform raised three recommendations to increase brand awareness and user acquisition for this consumer segment.

1. SEA: Bid on "crypto wallet" and related keywords to reach a high intent consumer group before converting with competitors. Average Monthly Search Volume: 622K ; Avg CPC: $9.25 ; Medium competition.

2. Display Ads: Target these consumers by using display ads on Futurism.com at times and on days when they are most active. (Mon-Fri, 15:00-23:00).

3. Affiliate Partnership: Create or improve the existing partnership with Futurism.com to include your brand in the best performing relevant content and affiliate articles such as "Best crypto wallets in 2022".

Supportive Metrics

1.4M Monthly Visitors

Recommendation: SEA

Keywords: “Crypto Wallet”, "What is crypto wallet", "How to use crypto wallet", "Bitcoin wallet", "Dogecoin wallet", "Ethereum wallet"

Sum of Monthly Traffic: 622K

Avg. CPC: $9.25

Competition: Medium




1 Hour




Young Investors (Male, 25-35)

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