Adventurous parents interested in learning which outdoor activities they can do with their baby search Google for "Outdoor activities to do with babies", which leads them to Babycantravel.com.
On this website, consumers learn about the option of hiking with a baby and continue their journey on Gearjunkie.com, where the best baby carriers for hiking are listed, such as Solly Baby - which includes a short description and an affiliate link. At the same time, Ergobaby appears briefly without an affiliate link.
Consumers finish their journey converting on Sollybaby.com after being redirected by the affiliate link.
Our platform raised three recommendations to increase brand awareness and user acquisition for this consumer segment:
- Improve Affiliate Partnership: Improve existing partnership with Gearjunkie.com to incorporate Ergobaby affiliate links into the latest comparison articles on hiking baby carriers to attract high intent consumers, increase conversions and disrupt them before interacting with competitors.
- Display Ads: Target these consumers by using display ads on Babycantravel.com and Gearjunkie.com on the times and days they are most active (Friday & Saturday, 9:00-13:00).
- Behavioral Targeting via Google Audience: Create a Google Custom Audience for adventurous parents looking for outdoor activities to do with their newborn, using unique keywords and domains from their online activity.