Ergobaby vs Solly Baby

What Konnecto identified

User Journey

Gap identified: Ergobaby is losing to Solly Baby for young parents who are interested in doing outdoor activities with their baby and go through Gearjunkie.com and Babycantravel.com

Adventurous parents who are interested in learning what outdoor activities they can do with their baby are searching on Google for “Outdoor activities to do with babies”, which leads them to Babycantravel.com. On this website consumers learn about the option of hiking with a baby and continue their journey on Gearjunkie.com, where the best baby carriers for hiking are listed, such as competitors Solly baby which includes a short description and an affiliate link, while Ergobaby appears briefly without an affiliate link. Consumers finish their journey converting on Sollybaby.com after being redirected by an affiliate link.

Supportive Metrics

Gearjunkie.com
1.4M Monthly Visitors
LINK


Babycantravel.com
24K Monthly Visitors
LINK

IMPACT SCORE

5

IMPLEMENTATION TIME

1 Hour

INDUSTRY

Baby Products

SEGMENT

Young Parents, 26-35 

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