Ergobaby vs Baby K'tan & Lillebaby

What Konnecto identified

User Journey

Gap identified:
Consumers expecting a baby are searching Google for "Must have for newborns" and "Best baby products", leading them to Tinybeans.com and Mommyhood101.com, where they interact with the articles "Stock up before baby" and "75 best baby products".

In these articles, products by Baby K'tan and Lillebaby are listed. Consumers finish their journey converting with these brands after being redirected to these websites through affiliate links.


Our recommendations:

1. SEA: Bid on "Must-haves for newborns" and "Necessary products for newborns" related keywords to reach a high intent consumer group before converting with competitors.
Avg Monthly Traffic: 101K ; Avg CPC: $1.58

2. Display Ads: Target these consumers by using display ads on Mommyhood101.com on times and days when they are most active. (Tuesday & Thursday, 14:00-16:00 ; Saturday - Monday, 17:00-23:00).

3. Improve Affiliate Partnership: Improve the existing partnership with Tinybeans.com and Mommyhood101.com to incorporate your brand's products and affiliate links into the latest comparison articles, such as "Stock up before baby" and "75 best baby products".

Supportive Metrics

Tinybeans.com
957K Monthly Visitors
LINK


Mommyhood101.com
160K Monthly Visitors
LINK

IMPACT SCORE

4

IMPLEMENTATION TIME

1 Hour

INDUSTRY

Health & Wellness

SEGMENT

Male & Female (25-34)

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