Crate&Barrell vs IKEA
What Konnecto identified
Young couples renovating their new or existing homes search Google for "at home bar ideas". These consumers continue to the article "30 Best Home Bar Ideas - Cool Home Bar Design, Furniture, and Decor" on HouseBeautiful.com (4.6M monthly visits) to receive design ideas and gather more information.
This article presents affiliate links to Crate and Barrel, Pottery Barn, Perigold, Ashley Furniture, IKEA, and more. Most of these consumers purchase home decor and furniture from IKEA and Ashley Furniture.
Our platform raised three recommendations for furniture & home decor brands to increase both brand awareness and user acquisition for this consumer segment:
1. Affiliate Partnership: Partner with HouseBeautiful.com to include design ideas with your products in the specific articles that lead to conversions to attract high intent consumers while incorporating affiliate links.
2. Display Ads - Adding display ads on HouseBeautiful's website will help raise awareness amongst consumers and drive more traffic to your website. You can increase your bid multipliers on the days and hours these consumers tend to be most active.
3. Behavioral Targeting via Google Audience - Creating a custom audience of young couples moving or renovating, using the unique keywords and domains we identified from their online activity to disrupt competitors and increase brand awareness and user acquisition.
(4.6M monthly visits)
30 Best Home Bar Ideas - Cool Home Bar Design, Furniture, and Decor