Gap identified
Consumers who are debating between different toothbrush brands, are searching for reviews and recommendations on Google, using terms including “Best toothbrush”. Consumers arrive to Verywellhealth.com and read the “8 Best Toothbrushes to buy in 2021” article, before being redirected to Amazon where they complete their journey interacting with the Dental Expert Charcoal toothbrush and Oral-B Electric toothbrush. Currently, Verywellhealth.com includes competitor brands like Oral-B, Dental Experts, and Phillips in their top list and offer a referral link to purchase them.