Coinmama vs Kraken
What Konnecto identified
Gap identified: Coinmama is losing to Kraken for university students interacting with Thecollegeinvestor.com
College students looking to open a crypto trading account are searching on Google for “top crypto sites” and arrive at websites such as Forbes.com and Investopedia.com before reading an article on “10 best Crypto Exchanges & Platforms of November 2021” on Thecollegeinvestor.com. From there, consumers proceed to sign up on Kraken, which is number 5 on that article list. Currently, Coinmama does not appear on the list in this article.
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