Coinmama vs Kraken

What Konnecto identified

User Journey

Gap identified: Coinmama is losing to Kraken for university students interacting with Thecollegeinvestor.com

College students looking to open a crypto trading account are searching on Google for “top crypto sites” and arrive at websites such as Forbes.com and Investopedia.com before reading an article on “10 best Crypto Exchanges & Platforms of November 2021” on Thecollegeinvestor.com. From there, consumers proceed to sign up on Kraken, which is number 5 on that article list. Currently, Coinmama does not appear on the list in this article.

Supportive Metrics

TheCollegeInvestor.com

750K Monthly Visitors

Link

IMPACT SCORE

5

IMPLEMENTATION TIME

1 Hour

INDUSTRY

Crypto Currency

SEGMENT

College Students ages 21-26

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