Campbell’s Canned Soup is losing to Progresso Canned Soup for single adults who are looking for leaner canned soups via Amazon.
Single adults who are active in online dating sites, like Okcupid.com, are looking for fast and economical meals. They begin their journey by ordering fast food on websites like BK.com, and move on to Amazon.com to shop for more nutritious groceries for future consumption. These consumers are using search terms like “Lean cuisine frozen meals” and continue to review “Campbell’s chunky soup cans” and competitors products. 55% of these consumers finish their journey buying competitor’s products like “Light Progresso beef pot roast”.