Burrow vs Article

What Konnecto identified

User Journey

Gap identified: Burrow is losing to Article for consumers who go through LisaHoltDesign and TheSorryGirls YouTube channels

Millennial women, with a passion for interior design and DIY projects, start their journeys searching on Google for terms such as “Cottagecore interior design” and “Small bedroom makeover”. Following these searches, consumers interact with related content on YouTube channels including LisaHoltDesign and TheSorryGirls before continuing their research and purchases for furniture and home decor on Article.com.

Supportive Metrics

LisaHoltDesign Youtube Channel

300K Subscribers

Link


TheSorryGirls Youtube Channel

2M Subscribers

Link

IMPACT SCORE

4

IMPLEMENTATION TIME

1 Hour

INDUSTRY

Furniture

SEGMENT

Millennial Women ages 27-36 

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