Absolut vs Smirnoff
What Konnecto identified
Gap identified: Absolut is losing to Smirnoff for consumers who have dietary restrictions or are interested in healthier drinking options.
These consiumers are searching for "Sugar-free alcoholic drinks" on Google.
These consumers continue to browse Facebook where they interact with promotional campaigns (MikMak) that direct them to sugar-free Smirnoff drinks on Drizly, including “Smirnoff Zero Sugar Infusions Strawberry & Rose”.
These burst campaigns are targeting the consumer segment motivated by the healthier nutrition enabler.
Sugar free alcohol brands
Sugar free alcohol without artificial sweeteners
Sugar free alcoholic drinks for diabetics
No calories no sugar alcoholic drinks
Zero calorie alcohol
Monthly search volume: 10.1K
Avg CPC: $1.6