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Absolut vs Smirnoff

What Konnecto identified

IMPACT SCORE
4
IMPLEMENTATION TIME
1 Hour
INDUSTRY
F&B
SEGMENT
Male & Female, 32-44

Gap identified

Absolut is losing to Smirnoff for consumers who have dietary restrictions or are interested in healthier drinking options.

These consiumers are searching for "Sugar-free alcoholic drinks" on Google.

These consumers continue to browse Facebook where they interact with promotional campaigns (MikMak) that direct them to sugar-free Smirnoff drinks on Drizly, including “Smirnoff Zero Sugar Infusions Strawberry & Rose”.

These burst campaigns are targeting the consumer segment motivated by the healthier nutrition enabler.

Supportive Metrics

Related Keywords

  • Sugar free alcohol brands
  • Sugar free alcohol without artificial sweeteners
  • Sugar free alcoholic drinks for diabetics
  • No calories no sugar alcoholic drinks
  • Zero calorie alcohol

Monthly search volume: 10.1K

Avg CPC: $1.6

Medium competition

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IMPACT SCORE
4
IMPLEMENTATION TIME
1 Hour
INDUSTRY
F&B
SEGMENT
Male & Female, 32-44

Get Initial Insights on Your Market

Schedule a demo