Low-Touch Competitive Intelligence Platform

Konnecto is the only solution that reverse-engineers your competitors' consumer journeys, identifies upper-funnel purchase attribution vulnerabilities and surfaces daily recommendations to increase your online sales.

  
  No integrations needed!

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TRUSTED BY

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WHAT MARKETING LEADERS SAY ABOUT US

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"Konnecto has been a valuable marketing partner of ours.
We rely on them to provide us with targeted strategies that improve the ROI of our customer acquisition efforts with daily recommendations across all areas of digital marketing and digital customer experience” 


Matt Myers
Head of Customer Acquisition @ Haven Life

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INTRODUCTION

Bottom-Up Competitive Intelligence

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Gain visibility to all stages of your and your competitors' consumer journeys 

VISIBILITY

AI identifies the purchase attribution gaps so you can quickly capitalize on opportunities that will impact your online sales

GAPS

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Use these insights to build your winning GTM win strategy while leaving your competitors in the dark

ACTIONS

 

BUILT FOR

Konnecto helps Marketing Leaders with increasing their online sales across different use-cases and industries:

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Launching a product into the market

  • What are the key enablers and barriers in the path to purchase of similar products?
     

  • Which segments show to highest intent and how can we interact with them before they got to our competitors?

  • What are the upper funnel opportunities and high intent behaviors in the awareness and consideration stage?

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Online sales growth of existing products against competitors & marketplaces

  • What are the daily opportunities to reduce the CAC?

  • Which new segments and channels will derive growth?

  • How do consumers buy from our competitors and on marketplaces, why, and how can we intercept these patterns?

  • Which activities and competitors' campaigns drive the highest ROI?

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Digital transformation

  • Which audience will drive conversions in the shortest timeframe?

  • Which channels should we use in order to drive conversions?

  • Which marketing activities will result in the highest ROI for each segment and channel?

  • How can we divert marketplace/eCommerce traffic to our DTC website?

Stop the guessing game

HOW IT LOOKS LIKE

MARKET VISIBILITY

Reverse engineer your competitors' consumer journeys

Using our bottom-up journey analysis models, you will get full visibility into the consumer journeys in the market, knowing how and why consumers ended up buying products from your competitors based on their activities in the earliest stages of the funnel, and how they ended up buying from your competitors after dropping out from your assets.

 

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PURCHASE ATTRIBUTION

A/B testing of historical path-to-purchase competitive data to identify purchase attribution vulnerabilities

Konnecto identifies vulnerability points in the journeys that have the highest impact on losing consumers with high purchase intent, understanding which gaps are crucial and removing ones don’t have an impact on sales

 

ZOOM OUT TO GTM VIEW

Blueprint of opportunities to close gaps and gain a competitive edge

Vulnerability points are clustered at the segment level to surface the biggest gaps and drivers across the journey that lead consumers to specific competitors: behaviors, topics
and channels.

 

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ZOOM-IN - MARKETING EXECUTION 

Closing the loop with actionable recommendations

Get actionable recommendations derived from the strategic blueprint and daily gaps analysis.

Prioritized by impact potential on a daily basis,  Konnecto surfaces daily recommendations across  different marketing activities to drive CAC improvement, taking into account the overall strategy and consent changing consumer behavior and competitor activity
 

 

Let's chat! we would love to share initial insights on your market

To schedule a product demo and get a free gap analysis for your market use case with actionable recommendations, please fill in your contact details
  No integrations needed!

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