KonnecTo enables consumer brands to analyze customers’ past & present interactions at every touch-point.
Gain a deep understanding of your customers from a 360 degree perspective - including how they feel about your brand
Learn which sports/teams and entertainment events are the most effective channels for engagement with your customers
Find out how your customers interact with your competition - and what marketing activities your competitors are using.
Understand which of your marketing channels are most effective and what activities have created the most engagement now and over the past 10 years
Recognize the trends in consumer behavior that influence different business units from concessions to fan benefits
Look back over time to gain insights on which of your campaigns and that of your comeptitors worked and which didn't
KonnecTo helps Consumer Brands answer questions like:
When do customers stop using your competitor’s product and start using yours, and visa-versa?
How do pricing changes impact purchase?
How do customers interact with your products? What “drives” and moves your customers - Values, life events, experiences?
Which sports teams do you like?
Which sports do you like over others?
Does that audience like music more than they like sports?
Which of your customers are having ”life events” moments? (moving, having a baby, etc.)