We are looking for a hands-on Marketing Director to join our team and scale our growth who will be responsible for creating and executing a marketing infrastructure to support the ambitious commercial goals of the company.
Have you been waiting to find a well-funded startup to join that is growing quickly, with a dedicated team - where you could make a HUGE impact?
In a nutshell, the Konnecto’s Reveal & Disrupt platform, provides companies with visibility into the earliest stages of their competitors’ consumer journey while providing ongoing recommendations on how to disrupt these journeys using the same marketing channels they use today. To make it simple, our platform requires no integrations with our customers’ data or platforms. Our current customers include brands such as Coca-Cola, Mercedes, Fidelity, Hyundai, and more.
With virtually no investment in marketing up into now, Konnecto has exceeded its own expectations and hit sales targets in a year unlike any other by providing a new level of visibility and insights for the online customer journey to consumer brands. We are now looking for a hands-on Marketing Director to join our team and scale our growth who will be responsible for creating and executing a marketing infrastructure to support the ambitious commercial goals of the company.
Our ideal candidate:
You are a hands-on Marketing Director who thrives on bringing quantifiable results. This means that you know how to get things done by getting your hands dirty - and that pitching in to build the larger picture is extremely important and exciting for you. We are not concerned with your degree - but we can’t wait to learn about that campaign idea you had that gave improbably high results - or that time you took a risk and failed - but the next time you learned from your mistakes and made it better than ever.
Responsibilities:
Build and implement a multi-channel marketing strategy that supports the Commercial KPIs of the sales team from ideation to execution.
Develop strategies and tactics to boost the company’s reputation and drive qualified traffic
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Prepare, monitor and maximize the marketing budget on a quarterly and annual basis
Analyze the performance of all marketing campaigns, gain insight and assess effectiveness
Develop and ensure that all marketing materials are in line with our company identity
Work in partnership with multiple functions within the organization including Sales and Product
Partner with creative teams, internal stakeholders, and external agencies and vendors
Qualifications:
3+ years of experience in the B2B SaaS field, preferred experience in B2B SaaS sector (even better if from the marketing sector)
Demonstrable demand generation experience in a startup environment
Experience with the full marketing mix of online advertising(Google adwords)/content generation/social media management and demand generation tools
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Familiar with content management/CRM software/tools such as Hubspot, Salesforce, Marketo
Metrics-driven thinking with the ability to pivot strategy based on analyzing results
Up-to-date with the latest trends and best practices in online marketing and measurement
Excellent communication skills and the ability to think creatively and innovatively
Strong project management skills
You will be set up for success if you also have:
Previous experience in Marketing Tech
Experience marketing to the Automotive, FMCG, Financial Services and Insurance industries
Ability to thrive in a competitive environment and to adapt to change easily
Curiosity and a growth mindset
Please send CVs to: konnecto.38.C16@applynow.io